NCUB had received government funding to develop Konfer, an online tool connecting SME’s with universities and research centres.
Tasked with improving the user experience of the web app to increase retention rates. First I carried out an audit of the existing website to identify the cause of the low retention rates. And by conducting onsite user testing several major issues were identified.
After analysing the data from the 6 testers, new recommendations were put into place. This included improving visual design and refining the flow of viewing search results.