• Axure Pro 8
  • Omnigraffle
  • Sketch 3
  • Photoshop
  • Illustrator
  • HTML5/CSS3
  • Bootstrap
  • Foundation
  • InVision
  • JavaScript
  • Zeplin
  • Marvel
  • GitHub


I perform the audit by first taking a look at all existing content on the current site. Then I analyse the data and provide recommendations for each content url. Recommendations are detailed in an excel document for ease of use.


The user journey represents scenarios of current or potential user interaction. I take a step by step look at how a user accomplishes a specific task. This is one of the key outputs from the discovery phase and by understanding the flow of various tasks can help define the taxonomy.


Once we clarify the actual content we can start to manage the structure. The sitemap is created to organise and create the taxonomy.


The objective of sketching is not to make perfect drawings, but to convey a solution to the design problem at hand. Sketching assets problem solving including mapping out context scenarios, wireframes, user flows etc. Before getting caught up in technology, sketching enables me to focus on the best solution.


Wireframes designed correctly can save you money in the long term as you can clarify any usability issues from the outset. And thus getting the wireframe right is the foundation of a successful project.


Prototypes enable you to quickly validate designs with users. Prototypes can be in the form of paper based explorations to highly detailed interactive models. Discovering what works early on enables you to easily modify your design in a cheaper and efficient way.


To create an effective and realistic persona we firstly have to identify all target users. The first step towards this is defining the users. Personas help to understand what drives individual users to do what they do and tailor a user experience which best matches their intentions and desired outcomes.