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Who enjoys completing insurance forms? Not many, as most forms are a hussle to fill out. Barclays desired user friendly and functional forms for their customers. A vast amount of new Barclays Insurance customers had a hard time filling out insurance forms and as a result there was a huge drop off when it came to sign ups.
  • RoleUX Designer
  • AgencyDirect
  • Date01.05.2014
Main idea

Easy to use interface

The brief was to create user-friendly forms that encouraged users to fully complete the forms and increase sign up rates.
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