Who enjoys completing insurance forms? Not many, as most forms are a hussle to fill out. Barclays desired user friendly and functional forms for their customers. A vast amount of new Barclays Insurance customers had a hard time filling out insurance forms and as a result there was a huge drop off when it came to sign ups.
The brief was to create user-friendly forms that encouraged users to fully complete the forms and increase sign up rates.
UX & UI Design